When the French New Wave exploded onto cinema screens around the world in the 60s it not only rewrote the rules of cinema, but demonstrated without a doubt how stylish those Parisians were. With their penchant for fifties American gangster chic Jean Paul Belmondo (Breathless) and Alain Delon (Le Samarai) embodied the definition of cool to a whole generation of impressionable English youths.

Whether you plan to spend this spring lounging in cafe terraces with a copy of Sartre’s Ennui, or taking to the streets with a 8mm camera to record/initiate the downfall of a aged and mediocre society - maddog is here to show you what to wear to project just the right image of bohemian chic, laced with an air of ‘Je ne sais quoi’.

Photography and Direction: Katie Utting
Models: Rob Tremain, Sophie Martin, Christy Chan
Clothes: Philip Browne, Catfish
Thanks to: The Plantation Gardens